How to add customer reviews on Shopify?
Reviews reassure visitors who don't know you yet. Shopify retired its official reviews app in 2024, so you use an app from the Shopify App Store; several have a free plan.
The essentials in 30 seconds
- Choose a reviews app
- Install it and set the language
- Show reviews on the product page
- Ask for a review after every order
- Moderate and reply
Avoid: Making up reviews or only showing the good ones: the FTC bans fake reviews and review suppression, and customers can tell.
See the step-by-step ↓Step by step
Button names come from the original guide (Shopify in French, Leadpages in English). In your account, buttons appear in your language.
- 1
Choose a reviews app
In your Shopify admin, open the Shopify App Store and search « product reviews ». Check the free plan, other merchants' ratings and the « Built for Shopify » badge. Judge.me, for example, has a free plan with unlimited reviews.
- 2
Install it and set the language
Click « Install » and accept the permissions. In the app settings, choose the language of what customers see (form, emails, stars).
- 3
Show reviews on the product page
Go to « Online Store » > « Themes » and click « Customize ». Open a product template, click « Add block » and, under « Apps », choose the app's reviews block. Place it below the description, add the star rating block under the title too, then save.
- 4
Ask for a review after every order
Turn on the app's review request email, sent a few days after delivery. Give customers time to receive and use the product: 7 to 14 days depending on what you sell.
- 5
Moderate and reply
Choose whether reviews go live right away or after you approve them. Reply to negative reviews calmly and with a fix: visitors mostly read your answer.
Try it yourself
Shopify starts free, then has a discounted launch offer. You can set everything up before paying.
Try Shopify ↗Affiliate link: it does not change the price for you.
Common mistakes
- Making up reviews or only showing the good ones: the FTC bans fake reviews and review suppression, and customers can tell.
- Offering a discount only for a positive review: the reward must be the same whatever the rating, and disclosed.
- Installing several reviews apps at once: they slow your store down and show stars twice.
Official sources
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