How to choose between HTML Pub and Leadpages?
HTML Pub and Leadpages come from the same company and run on the same engine. HTML Pub is for publishing. Leadpages adds everything that helps convert more visitors.
The essentials in 30 seconds
- Ask yourself what you want to do
- Look at the three HTML Pub plans
- Look at the three Leadpages plans
- Start small
- Check the price on the day
Avoid: Taking Leadpages Optimize from day one without traffic: tests and heatmaps need visitors to be useful.
See the details with screenshots ↓Step by step
Screenshots show the interface used in the original guide (Shopify in French, Leadpages in English). In your account, buttons appear in your language.
- 1
Ask yourself what you want to do
Do you just want to put a page, a small website or a blog online with your own domain? HTML Pub is enough. Do you want to test two versions of a page to see which one sells better? You need Leadpages.
- 2
Look at the three HTML Pub plans
Starter: 5 pages and 1 domain. Pro: 25 pages, 1 blog and API access, for a solo creator. Business: 50 pages, 2 domains and 2 blogs, for a small team or an agency. Publishing from Claude is included in every plan.
- 3
Look at the three Leadpages plans
Grow adds manual A/B tests, dynamic text replacement and lead enrichment. Optimize adds Smart Traffic, heatmaps and automatic personalization. Scale adds full automatic optimization and dedicated support.
- 4
Start small
Your pages and domains stay with you if you change plans. So you can start with HTML Pub and move to Leadpages once you have enough visitors to test.
- 5
Check the price on the day
Prices change with promotions and with monthly or annual billing (about 20 % less when paying yearly). Look at the pricing page before choosing.
Try it yourself
Every HTML Pub and Leadpages plan has a 7-day free trial, with all features.
Try Leadpages for 7 days ↗Affiliate link: it does not change the price for you.
Common mistakes
- Taking Leadpages Optimize from day one without traffic: tests and heatmaps need visitors to be useful.
- Thinking HTML Pub runs A/B tests: it does not, tests start with Leadpages Grow.
Official sources
Get the next guides
New Leadpages, HTML Pub and Shopify guides by email, every two weeks. No spam, unsubscribe in one click.