How to sell on Instagram with Shopify?
Instagram is often the first source of visitors for a new store. With Meta's official app for Shopify, your products go into a catalog you can tag in your posts. Until then, a good link in bio is already enough to sell.
The essentials in 30 seconds
- Switch your Instagram account to a professional account
- Install the Facebook & Instagram app
- Connect your Meta accounts
- Check your product pages
- Tag your products in your posts
- Keep a link in bio that sells
Avoid: Sharing the whole catalog at once with incomplete product pages: products without a photo or a price are rejected.
See the details with screenshots ↓Step by step
Screenshots show the interface used in the original guide (Shopify in French, Leadpages in English). In your account, buttons appear in your language.
- 1
Switch your Instagram account to a professional account
In the Instagram app, open your account settings and switch to a professional account (« Business » or « Creator »). Connect it to a Facebook Page: Meta needs it for the product catalog.
- 2
Install the Facebook & Instagram app
In the Shopify admin, open the Shopify App Store and search for « Facebook & Instagram », published by Meta. Install it: it is added as a free sales channel.
- 3
Connect your Meta accounts
In the Facebook & Instagram channel, follow the setup: your Facebook account, your Meta Business account (Business Manager), your Facebook Page and your Instagram professional account. Accept the terms, then start the catalog sync.
- 4
Check your product pages
Only active products with a photo, a price and a description sync correctly to the catalog. Choose in the app which products to share: start with your best sellers rather than the whole catalog.
- 5
Tag your products in your posts
Once Meta has approved your account (this can take a few days), you can tag your products in posts and stories, just like tagging a person. Tapping the tag shows the price and leads to the product page. Some shopping features depend on your country: the app shows what is available to you.
- 6
Keep a link in bio that sells
While you wait for approval, or on top of it: put a single link in your bio to a page with your store, your current offer and your email sign-up. Add UTM parameters to this link to see in Google Analytics what Instagram brings you.
Try it yourself
Shopify starts free, then has a discounted launch offer. You can set everything up before paying.
Try Shopify ↗Affiliate link: it does not change the price for you.
Common mistakes
- Sharing the whole catalog at once with incomplete product pages: products without a photo or a price are rejected.
- Relying only on product tags: they depend on Meta's approval and your country. A link in bio works right away.
- Sending Instagram visitors to your home page: a direct link to the product or a dedicated page converts better.
Official sources
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