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How do you remove the password from your Shopify store?

A new Shopify store is password protected: nobody can buy. To open it, you first choose a plan, then turn off password protection.

Reading time: 1 min

Updated on September 27, 2026

Original version in FrenchVersão em português

The essentials in 30 seconds

  1. Choose a plan
  2. Open the store preferences
  3. Turn off password protection
  4. Fill in the title and description for Google
  5. Check from another device

Avoid: Opening the store without a test order: the first customer is the one who finds the mistakes.

See the details with screenshots ↓

Step by step

Screenshots show the interface used in the original guide (Shopify in French, Leadpages in English). In your account, buttons appear in your language.

  1. 1

    Choose a plan

    The password can only be removed after you choose a plan. In « Settings », then « Plan », pick one. During the free trial, billing only starts when the trial ends.

    Shopify Basic, Grow, Advanced and Plus plans on the pricing page
  2. 2

    Open the store preferences

    In the left menu, click « Online Store », then « Preferences ». Scroll down to the store access section.

  3. 3

    Turn off password protection

    Turn off password protection, then save. The store is visible to everyone, with no password.

    Online Store > Preferences: store access section with the password option
  4. 4

    Fill in the title and description for Google

    On the same page, write the home page title and meta description. That's what Google and social networks show when someone shares the store.

  5. 5

    Check from another device

    Open the store address on a phone where you're not signed in: the home page should appear directly, with no password prompt.

Try it yourself

Shopify starts free, then has a discounted launch offer. You can set everything up before paying.

Try Shopify ↗

Affiliate link: it does not change the price for you.

Common mistakes

  • Opening the store without a test order: the first customer is the one who finds the mistakes.
  • Opening with empty policies or demo products still active.

Official sources

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