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How to create a pricing page with HTML Pub?

A clear pricing page answers the question everyone asks before buying: how much, and for what? With HTML Pub's AI assistant, you describe it, it builds it, then you refine it by chatting.

Reading time: 1 min

Updated on October 2, 2026

Original version in FrenchVersão em português

The essentials in 30 seconds

  1. Plan your offers on paper
  2. Open the create screen
  3. Describe the page to the assistant
  4. Link each button
  5. Add a short FAQ
  6. Check on mobile and publish

Avoid: Too many offers: beyond three, visitors hesitate and leave without choosing.

See the step-by-step ↓

Step by step

Button names come from the original guide (Shopify in French, Leadpages in English). In your account, buttons appear in your language.

  1. 1

    Plan your offers on paper

    Two or three offers, no more. For each: a name, a price, a « who it's for » line, and three to five included items. Pick the offer you most want to sell: it will be highlighted.

  2. 2

    Open the create screen

    In HTML Pub, click « Create » in the left menu, then choose « Landing page ». If you already have an HTML Pub site, add a page to that site instead to keep the same menu.

  3. 3

    Describe the page to the assistant

    Paste your offers and ask: « A pricing page with three columns, the middle one highlighted with a Most popular badge, one button per offer, and a short FAQ below. » Send.

  4. 4

    Link each button

    Each button must go to the right place: the Shopify product page, checkout or a contact form. Ask the assistant to add your links, then click each one in the preview to check.

  5. 5

    Add a short FAQ

    Four or five questions that block a purchase: « Can I switch plans? », « How does payment work? », « Is there a commitment? ». A short, honest answer to each.

  6. 6

    Check on mobile and publish

    On a phone, columns stack: the highlighted offer must stay easy to see. Check, publish, then add the page to your site menu.

Try it yourself

Every HTML Pub and Leadpages plan has a 7-day free trial, with all features.

Try Leadpages for 7 days ↗

Affiliate link: it does not change the price for you.

Common mistakes

  • Too many offers: beyond three, visitors hesitate and leave without choosing.
  • Prices without what's included: visitors can't compare.
  • Hiding costs (shipping, taxes, commitment): it's the top reason people abandon at checkout.

Official sources

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