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How to create a product collection on Shopify?

A collection is an aisle in your store: « Candles », « New arrivals », « Sale ». It helps customers find what they want and lets you feature products in the menu or on the home page.

Reading time: 1 min

Updated on October 2, 2026

Original version in FrenchVersão em português

The essentials in 30 seconds

  1. Open collections
  2. Add a title and description
  3. Choose manual or automated
  4. Add products and set the order
  5. Check availability and save
  6. Add it to the menu

Avoid: One collection per product: too many near-empty aisles lose the customer. Aim for 3 to 6 well-stocked collections.

See the step-by-step ↓

Step by step

Button names come from the original guide (Shopify in French, Leadpages in English). In your account, buttons appear in your language.

  1. 1

    Open collections

    In your Shopify admin, click « Products », then « Collections », then « Create collection ».

  2. 2

    Add a title and description

    The title shows on your store: keep it short and clear (« Scented candles »). Add a one-line description and an image: they appear at the top of the collection page and help Google understand it.

  3. 3

    Choose manual or automated

    « Manual »: you add each product yourself, great for a small selection (« Staff picks »). « Automated »: you set conditions (for example product type is « Candle », or tag contains « sale ») and Shopify adds matching products on its own, including new ones.

  4. 4

    Add products and set the order

    For a manual collection, search and add products. For an automated one, check the resulting list. Then pick the sort order: best selling, price, newest, or manual.

  5. 5

    Check availability and save

    Under « Sales channels » (or « Availability »), make sure the collection is available on the Online Store. Click « Save ».

  6. 6

    Add it to the menu

    Go to « Online Store » > « Navigation » (or « Menus »), open the main menu and add a link to the collection. It now shows in your store navigation.

Try it yourself

Shopify starts free, then has a discounted launch offer. You can set everything up before paying.

Try Shopify ↗

Affiliate link: it does not change the price for you.

Common mistakes

  • One collection per product: too many near-empty aisles lose the customer. Aim for 3 to 6 well-stocked collections.
  • An automated collection with conditions that are too broad: unrelated products slip in. Check the list after adding products.
  • Forgetting to add it to the menu: nobody finds it.

Official sources

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