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How do you send your leads to Mailchimp, Brevo or your CRM?

A connector sends each form response to another tool, with no copy and paste. HTML Pub offers more than 20: Mailchimp, Brevo, MailerLite, Kit, ActiveCampaign, HubSpot, Pipedrive, Slack, Zapier, Stripe…

Reading time: 1 min

Updated on September 26, 2026

Original version in FrenchVersão em português

The essentials in 30 seconds

  1. Open « Connectors »
  2. Authorize the connection
  3. Set up the automation
  4. Test with your own email
  5. Watch for errors

Avoid: Not testing: you find out weeks later that leads weren't coming through.

See the details with screenshots ↓

Step by step

Screenshots show the interface used in the original guide (Shopify in French, Leadpages in English). In your account, buttons appear in your language.

  1. 1

    Open « Connectors »

    In the left menu, click « Connectors ». Search for your tool by name or category (email, CRM, ads…) and click « Connect ».

    Connectors page with apps to connect
  2. 2

    Authorize the connection

    Sign in to the tool or paste its API key, depending on what's asked. The status changes to « Connected ».

  3. 3

    Set up the automation

    In the « Automations » tab, click « Create automation ». Choose the trigger (« Form submitted », « Checkout completed » or « Visitor identified »), then the connected app that receives the leads.

    Creating an automation: choosing the trigger
  4. 4

    Test with your own email

    Fill in the form yourself, then check that the contact arrives in the tool.

  5. 5

    Watch for errors

    « View execution logs » shows every send: successful, pending or failed, with the reason.

Try it yourself

Every HTML Pub and Leadpages plan has a 7-day free trial, with all features.

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Common mistakes

  • Not testing: you find out weeks later that leads weren't coming through.
  • Going over the number of active integrations in your plan.

Official sources

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