How do I add a signup pop-up in Leadpages?

Step by step

Screenshots show the interface used in the original guide (Shopify in French, Leadpages in English). In your account, buttons appear in your language.

1. 1

   Create the pop-up

   In the menu, open Conversion Tools, then Pop-Ups, and click Create New Pop-Up. Give it a clear name (for example "Checklist – free guide"), then click Start Building.

2. 2

   Write your offer in one sentence

   A headline that says what people get ("Get the free checklist"), one supporting sentence, a single email field and an action button. No name, no phone number: every extra field costs you signups.

3. 3

   Choose where signups go

   Click the pop-up's form: pick the email tool that receives the contacts (Mailchimp, Brevo…) and what happens after submitting (a thank-you message or a thank-you page). In the US, also say clearly what people will receive and how to unsubscribe.

4. 4

   Choose when it opens

   Click Publish in the top-right corner. Three ways to open it: on click of a button, link or image; after a delay (timed); or when the mouse heads to the top of the window (exit). The most respectful is on click: the visitor asked for it.

5. 5

   Connect it to your landing page

   In your Leadpages page, select the button and, in its link settings, choose to open the pop-up. For a timed or exit pop-up, copy the code from Publish and paste it into the page settings, in the tracking section (Head Section Tracking Code). Update the page.

6. 6

   Test on desktop and on mobile

   Open the live page, trigger the pop-up and sign up with your own email. Check that the contact reaches your email tool. On phones, timed and exit pop-ups do not open: always keep a visible button.